Challenge:
Despite Lumin Skincare's strong brand reputation and effective product line tailored for men, the company faced challenges in increasing its online visibility and engaging a broader audience through influencer marketing and user-generated content (UGC). With fierce competition in the skincare industry, Lumin Skincare sought to enhance its brand presence on social media and drive more qualified traffic to its website through authentic and relatable content created by influencers and users.

Solution:
The influencer marketing team at Amplify Sports devised a comprehensive strategy tailored to Lumin Skincare's specific goals and challenges. The following strategies were implemented:

Influencer Identification and Outreach:

• Identified and partnered with influencers within the skincare, grooming, and lifestyle communities, particularly targeting men who are new to skincare routines.

• Reached out to potential influencers and negotiated collaboration terms to ensure mutually beneficial partnerships.

UGC Campaign Development:

• Launched the Lumin Ambassador Program, encouraging men to share their skincare journeys and results using Lumin products.

• Provided influencers and users with creative guidelines and campaign hashtags to ensure cohesive branding and messaging.

Content Creation and Distribution:

• Developed a content calendar for influencers and ambassadors to ensure a steady stream of authentic and engaging content across various social media platforms.

• Encouraged influencers and users to share their content on Instagram, TikTok, and YouTube, highlighting their personal experiences with Lumin products.

Engagement and Amplification:

• Implemented strategies to boost engagement, such as hosting giveaways, skincare challenges, and interactive Q&A sessions with influencers.

• Leveraged paid social media advertising to amplify high-performing UGC and influencer content, reaching a broader audience.

Results:

• The Lumin Ambassador Program generated over 5,000 pieces of user-generated content within the first six months, significantly increasing brand visibility and engagement.

• Influencer and UGC campaigns resulted in a 45% increase in social media followers and a 35% increase in website traffic from social channels.

• Online sales and revenue grew by 30% year-over-year, attributed to the authentic and relatable content driving more qualified traffic and conversions.

• Lumin Skincare's brand awareness and online reputation improved significantly among men, leading to enhanced customer loyalty and trust.

Testimonial:
"Amplify Sports' influencer marketing and UGC strategy have been transformative for Lumin Skincare. Their innovative approach and diligent efforts have driven a substantial increase in social media engagement, website traffic, and sales. We couldn't be happier with the results!"