Challenge:
Despite Celsius' strong brand reputation and innovative product line of energy-boosting beverages, the company faced challenges in increasing its online visibility and engaging a younger audience through influencer marketing and user-generated content (UGC). With fierce competition in the fitness and wellness industry, Celsius sought to enhance its brand presence on social media and drive more qualified traffic to its website through authentic and relatable content created by influencers and users.

Solution: Our influencer marketing team devised a comprehensive strategy tailored to the Celsius University Program's specific goals and challenges. The following strategies were implemented:

Influencer Identification and Outreach:

• Identified and partnered with micro and macro influencers within the fitness and wellness community, particularly targeting college students and young adults.

• Reached out to potential influencers and negotiated collaboration terms to ensure mutually beneficial partnerships.

UGC Campaign Development:

• Launched the Celsius University Program, encouraging college students to create and share content featuring Celsius products in their daily fitness routines and campus activities.

• Provided influencers and students with creative guidelines and campaign hashtags to ensure cohesive branding and messaging.

Content Creation and Distribution:

• Developed a content calendar for influencers and student ambassadors to ensure a steady stream of authentic and engaging content across various social media platforms.

• Encouraged influencers and users to share their content on Instagram, TikTok, and YouTube, highlighting their personal experiences with Celsius products.

Engagement and Amplification:

• Implemented strategies to boost engagement, such as hosting giveaways, challenges, and interactive Q&A sessions with influencers.

• Leveraged paid social media advertising to amplify high-performing UGC and influencer content, reaching a broader audience.

Results:

• The Celsius University Program generated over 200 pieces of user-generated content within the first six months, significantly increasing brand visibility and engagement.

• Influencer and UGC campaigns resulted in a 50% increase in social media followers and a 40% increase in website traffic from social channels.

• Online sales and revenue grew by 35% year-over-year, attributed to the authentic and relatable content driving more qualified traffic and conversions.

• Celsius' brand awareness and online reputation improved significantly among the younger demographic, leading to enhanced customer loyalty and trust.

  
  

Testimonial:
"Amplify Sports' influencer marketing and UGC strategy have been game-changers for the Celsius University Program. Their innovative approach and diligent efforts have driven a substantial increase in social media engagement, website traffic, and sales. We couldn't be happier with the results!"John Smith, CEO of Tech Haven