Challenge:
Honey Stinger, a leading brand in energy foods and snacks, aimed to increase its visibility and engagement among student-athletes through its Name, Image, and Likeness (NIL) program. Despite the brand's popularity, Honey Stinger faced challenges in effectively leveraging the NIL opportunities to enhance brand awareness and drive sales within the competitive sports nutrition market.

Solution:
The influencer marketing team at Amplify Sports devised a comprehensive NIL strategy tailored to Honey Stinger's specific goals and challenges. The following strategies were implemented:

Athlete Identification and Outreach:

• Identified and partnered with college athletes across various sports who embody the Honey Stinger brand ethos.

• Reached out to potential athlete influencers and negotiated collaboration terms to ensure mutually beneficial partnerships.

NIL Campaign Development:

• Launched the Honey Stinger Athlete Ambassador Program, encouraging athletes to share their experiences and performance benefits of using Honey Stinger products.

• Provided athletes with creative guidelines and campaign hashtags to ensure cohesive branding and messaging.

Content Creation and Distribution:

• Developed a content calendar for athlete ambassadors to ensure a steady stream of authentic and engaging content across various social media platforms.

• Encouraged athletes to share their content on Instagram, TikTok, and Twitter, highlighting their training routines and how Honey Stinger products help them perform better.

Engagement and Amplification:

• Implemented strategies to boost engagement, such as hosting giveaways, training challenges, and interactive Q&A sessions with athletes.

• Leveraged paid social media advertising to amplify high-performing NIL content, reaching a broader audience.

Results:

• The Honey Stinger Athlete Ambassador Program generated over 7,500 pieces of user-generated content within the first six months, significantly increasing brand visibility and engagement.

• NIL campaigns resulted in a 35% increase in social media followers and a 15% increase in website traffic from social channels.

• Online sales and revenue grew by 10% year-over-year, attributed to the authentic and relatable content driving more qualified traffic and conversions.

• Honey Stinger's brand awareness and online reputation improved significantly among the collegiate athletic community, leading to enhanced customer loyalty and trust.

Testimonial:

"Amplify Sports' NIL strategy has been a game-changer for Honey Stinger. Their innovative approach and diligent efforts have driven a substantial increase in social media engagement, website traffic, and sales. We couldn't be happier with the results!"